Privacy and safety are critical to helping our community feel comfortable expressing themselves freely, with their close friends. They also see their friends as the most positive force in their lives - consistent with other studies that have shown that spending time with friends can be one of the most effective ways to combat feelings of loneliness and depression. We found that an overwhelming majority of Snapchatters experience feelings of stress and anxiety and that their friends are the first people they turn to when they need help, more than professionals or even their parents. These features were informed by research conducted late last year into how Snapchatters and their friends experience mental health. This effort includes a new partnership with Headspace, a global leader in meditation and mindfulness on new tools, and premium content.
SNAPML LENS STUDIO SERIES
Snap has announced a series of new features designed to educate and empower members of the Snapchat community to support friends who might be struggling with their own social and emotional wellbeing. Powered by a partnership with SoundHound, press and hold on the camera screen to tell Snapchat what kind of Lens to display. Additionally, Snap is introducing Voice Scan, which offers Snapchatters Lens results based on voice commands.
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Soon, Scan the iconic Louis Vuitton monogram to be transported into the inspiration behind their latest collection. Scan can also enable compelling experiences for brands. In partnership with Dog Scanner, point the Snapchat camera to recognize almost 400 breeds. Snap is introducing new Scan partners: With PlantSnap, Snapchatters can identify 90% of all known plants and trees. When Snapchatters “press and hold” on the camera screen, relevant, helpful Lenses are unlocked based on what they see in front of them. Soon, Snapchatters and their friends can step into this virtual space together to decorate nearby buildings with colorful paint and experience a new dimension of AR. Snap is also previewing Local Lenses, which enable a persistent, shared AR world built right on top of your neighborhood. In addition, Lens Studio now offers Face Landmarks and Face Expressions for improved facial tracking, new Hand Gesture templates, and an updated user interface to simplify navigation within the tool. Lens Studio now features SnapML, which lets any developer bring their own machine learning models to power Lenses. Snap is updating Lens Studio with new advanced features to push the boundaries of AR creation. Lenses, Snap’s AR product, are made by Snap’s own design team and its global creator community, with top-performing community Lenses reaching billions of views on Snapchat. On average, more than 170 million Snapchatters engage with AR daily for nearly 30 times per day.
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Snap announced new camera and augmented reality experiences for developers, creators, and Snapchatters. New Camera and Augmented Reality Experiences
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These will range from new partnerships across the Snap Kit and Snap Games, to Dynamic lenses and features to support the social and emotional wellbeing of its community. (NYSE:SNAP) held its virtual Snap Partner Summit on 11th June 2020, announcing exciting developments for Snapchatters to look forward to. Announces major content deals and reveals new slate of Snap Originals.Announces new camera and augmented reality Lens experiences.Announces new developer products such as Camera Kit and Snap Minis, as well as new Partnerships across Snap Kit, Bitmoji and Snap Games.Launches wellbeing features to support Snapchatters.